I'll describe the real burger in a minute, but let's take a second and think of a hamburger bun, a hamburger, and some peanut butter buckeyes. Eeew. Luckily, the real burger sounds much more delicious.

Wendy's is debuting the sandwich, and naming it after the Ohio State University mascot (Brutus). It will have a quarter pound of beef, sweet relish, mustard relish, tomatoes, bacon, lettuce, onion, and American cheese. On a roll. It was picked in a taste test by a dozen OSU staff members, band members, and cheerleaders. It's coming out on August 28, and will be offered throughout the whole football season. You can also pick up a Frosty with mini Buckeye peanut butter and chocolate pieces. Delicious! Pretty smart marketing strategy - just like Anheuser-Busch with their specifically Ohio beer (see my post here), this burger will attract all sorts of OSU fans to flock to their local Wendy's.

And in October - there will be a Cincinnati Bengals-themed burger. It will have chili, shredded cheese, and onions, and is named for the fan cheer of "Who dey, who dey, who dey think gonna beat dem Bengals?" (I have never heard that cheer before.)