The king of the urgency pitch, Burton 'Buddy' Kallick of Buddy's Carpet Barn passed away last week. For years, Buddy's smiling face and carnie voice were a fixture on Ohio television, offering carpet at what he would have us believe were astounding discounts. But only if we acted by Tuesday.Kallick and his partner opened Buddy's Carpet Barn in 1983 near Dayton and over the next 20 years built it into a regional success. They sold the company in 2000, but Buddy remained as the pitchman through 2002 as they transitioned to the current spokeswoman.
In the age of MTV-style advertising, Buddy's ads harkened back to a time when advertising was unsophisticated, when the product, the seller and the sales proposition were simply presented. With his smile and conviction, Buddy was an iconic salesman straight from the 50's.
I hope he makes it to heaven by Tuesday, so he can take advantage of their specials.












