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Bono, lead singer for U2 and advocate for improved conditions in the underdeveloped parts of the world, especially Africa, has partnered with students at Miami of Ohio to market African-made cotton t-shirts.Students in Miami's Center for Social Entrepreneurship buy the edun Live brand T's for about $4 per, screen print messages and art on them, and sell them to other
campus and off-campus groups for around $10. Among the messages they've come up with so far is "I know who made my shirt: do you?" Proceeds for the shirts will be used to further the Center's mission by bringing in speakers and perhaps sending students to Africa.
edun Live hopes to expand the program to many other campuses. Bono started the company in order to provide jobs and trade to developing countries, promoting the idea of 'trade, not aid'.
I have found no explanation why the company name spelled backwards is 'Evil nude'.
